Life. We were there.

Stim represents Swedish composers and songwriters. They asked us to create a campaign that elevates the status of their members’ work and, ultimately, increases companies’ willingness to pay for Stim’s various licenses.

From a personal best at the gym to a first kiss on a date, music is always there, subtly shaping our moments. Building on the idea that Life gets better with music – music gets better with Stim, we created the campaign Life. We were there. It shines a light on the often-overlooked impact music has in everyday life. Featuring songs like Thomas Stenström’s Forever Young, the campaign demonstrates how Stim’s members enrich these moments.