What does it take?

Two Swedish icons with a global reach and an unmistakable style – Eton Shirts and Mondo Duplantis – have decided to come together. Their shared narrative starts in defining moments, telling a story of a strive for perfection.

As the first glimpse of their collaboration, the campaign What does it take? highlights the moments before Mondo makes a jump. Emotions, preparations, rituals and going into full focus are represented as a visual short story in five chapters, shot on location at Stockholm Stadion.